Google My Business – Step One for your hotel’s online success
After we recently published an article on how Google Hotel Ads can help hotels generate more direct bookings, a few readers requested information about … “that area on the right where the hotel is listed”. Here, we are talking about the so-called Google knowledge card, and its…
How Event-Hashtags Increase Social Engagement
Nowadays, hashtags are omnipresent – on Twitter, Facebook, yadda-yadda-yadda… no self-respecting marketer can live without one. Actually called meta data tags, hashtags are used to find messages with a specific content or topic, by allowing users to tag, group and search similar topics – nothing…
What do I need to consider when getting an internet booking engine?
Generating hotel bookings on the hotel website is the dream of every hotelier. You cut out the middle man (the online travel agency or other distribution networks) and keep all of the margin to yourself. That’s just the best thing ever, right? The truth is: with…
Let’s go back to basics and rediscover real value-based marketing in hotels
Hotels offer rooms; a place to stay for the night – or longer – where the guest doesn’t need to invest a single thought toward their own well-being, it’s just magically taken care of, and all included in the price. There’s a whole host of…
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