How to Use Gamification at Events to Beat Facebook’s Algorithm Changes
Generating good content that performs well on Facebook is hard enough today, but will be even harder tomorrow. Facebook’s algorithm-tweaks are continuously decreasing branded social reach-and-engagement efforts of even the best marketing teams. It’s clear to see why this is happening, and as marketers, we…
Getting high in Amsterdam – with protel at the HITEC
Yesterday, protel’s co-founder Ingo Dignas was on stage during the Education Sessions at HITEC Amsterdam. Service Bus Technology: What’s Next with the New Hotel OS? As soon as Nancy Wolff (Techstars) asked the audience what questions they had, the debate hotted up! See for yourself…
How Event-Hashtags Increase Social Engagement
Nowadays, hashtags are omnipresent – on Twitter, Facebook, yadda-yadda-yadda… no self-respecting marketer can live without one. Actually called meta data tags, hashtags are used to find messages with a specific content or topic, by allowing users to tag, group and search similar topics – nothing…
No barricades: protel IPM Berlin 2016
Day One: The Beginning… Once again, it was that time of year when we all head off in a mad-cap dash to Berlin. Whether you work for protel at the HQ in Dortmund, or one of it’s far-flung subsidiaries or esteemed Partner companies around the world,…
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