On the 24th of October, Linda Vallner our Vice President of Business Development at protel took part in “The Shape of Hotel Systems in 2025” discussion panel at the HTNG European Conference. We managed to capture parts of the conversation (via smartphone…) and here are the highlights!

Feel free to add any questions you may have in the comments, below. We’ll get right back to you.

Why is protel seen as innovative?

As an established PMS provider, we are the first to have moved away from the idea of the PMS being the centre of the universe of a hotel. Not just as a concept, either: our Enterprise Service Bus technology (protel.io) provides the backbone for the protel Hospitality Platform. This innovation allows our over 14,000 hotel customers freedom to select the best-of-breed services they need, whilst opening up vendor collaboration behind the scenes.

What prevents innovation in the industry?

Despite the everchanging world of technology and rising competition, it seems as if there is still something preventing real innovation in the hospitality sector. To find “innovation”, we have to dive deep into complexities, which are hard to overcome. Once mastered, we then need the energy, drive and dedication to execute. This is not as simple at it sounds.

Do greenfield companies with no legacy technology have an advantage?

To some extent they do, as they possess the freedom to roam, without having to be conscious of existing databases, connections and so-called “technological debt” – the energy needed to support older, existing technologies that many customers will still be relying on. However, it must be harder for newer players to convincingly execute, especially globally, as it is harder to penetrate the market in a meaningful way without a demonstrable industry track-record or customer base.

Where does innovation come from?

The ability to execute underlines any innovation. In North America and Northern Europe for example, where digitalisation is at the heart of the industry, it’s relatively easy to implement change. Also, let’s not forget China, too, who has a fantastic system, but it’s sometimes tough to transfer all these innovations into other countries directly. Some have so many legal restrictions and limitations; these make it difficult to transform digital innovation into reality. However, the global situation is developing rapidly, as the ability to execute itself becomes the focus for change.

There is a reinvention of hotel systems, how do we keep up with the pace of change?

We can keep up with an open and free integration. As everything keeps on changing, we can not guess what changes happen in the future. What we need is to be able to provide fast, open integrations, that encompass future change.

Open APIs are everywhere – how do we prevent chaos?

In our view, preventing chaos is not hard. As APIs grow, we continue to use verification processes, as well as keeping our customer in mind, so that the specific product can be made easily available for the customer. After our verification of the different integrations, its management becomes easier.

Who disrupts #hoteltech now and in the future, and how do we deal with it?

Our strategy is to provide a platform where it doesn’t matter who comes along, as long as they use the standardised communication protocols. A true vendor-neutral framework. Like an app-store on your smartphone; hotels will then be able to literally drag and drop their chosen tech stack together, irrespective of vendor or feature-set.

To know more about us head over to our website, or have a look at our blog.

If you have any comments or questions to add to the discussion, please feel free to join in, in the comments below.
We answer every question.

Marketing Assistant at protel hotelsoftware GmbH, Germany .

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